Web Design for the Tallahassee Turkey Trot by Taproot Creative
I think a lot of races don’t put enough emphasis on the web for pulling in runners. I know that as someone who spends most of my day on the computer, both at work and at home, I am much more likely to join a race if I can easily find information on it online. This also includes the race having an easy to navigate and pleasant to look at web page and preferably options for email communications and social networking sites such as FaceBook or Twitter.
With at least one race I did this year I was able to sign up on thier website but the race was taking place in a nature preserve and I had to search Google for a good 30 minutes to find out what time the nature preserve would be opening that morning. When I went to pick up my race packet the day before there was also a fee to park, which was not mentioned on the website.
More race coordinators need to consider going through actual design companies to create and manage their sites so that things are not missed and more people can be drawn to their events. This website is a perfect example of doing it the right way.